The Social: Chatting with the man behind @Redblacks, Tyler Rabb

As has become pretty much an annual affair, we sat down with the man behind @Redblacks recently for a chat. Tyler Rabb is OSEG’s “Growth Hacker” (his official title), taking over from Mat Smith, who moved on following last year’s Grey Cup. Tyler shared a bit about himself, his road to a communications/social media career … Continue reading The Social: Chatting with the man behind @Redblacks, Tyler Rabb

It’s a social thing; The man behind @Redblacks, Mat Smith

Having a social media presence is pretty well a requirement for all modern businesses. Few, however, use it to its full potential, actively engaging with fans and customers. In less than a year, Ottawa Sports & Entertainment Group's social media coordinator Mat Smith and the Ottawa Redblacks have established themselves as a model for social … Continue reading It’s a social thing; The man behind @Redblacks, Mat Smith